快手电商双11刷新多项纪录，泛货架场超8.4万个商家单日GMV超去年双11峰值-快科技-科技改变生活

快手电商双11刷新多项纪录，泛货架场超8.4万个商家单日GMV超去年双11峰值

Ruskin
2024年11月12日 21:20
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11月12日，快手电商发布双11收官战报。今年快手双11期间，快手电商GMV同比强劲增长，刷新了快手电商大促的多项纪录。

报名参与快手双11购物节活动的商达数今年首次突破300万个，新增电商付费用户数超700万人。

内容场域，单场GMV超去年双11单场GMV峰值的商达数超5.7万个，GMV成交破百万的直播间数超2500个，挂车短视频发布量同比增长10倍。

泛货架场域，单日GMV超去年双11峰值的商家数超8.4万个，商品卡GMV同比增长110%，搜索GMV同比增长119%。

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