Facebook在主页测试视频广告-快科技-科技改变生活

Facebook在主页测试视频广告

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2008年08月14日 10:28
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据报道，Facebook证实正在网站主页上测试小型视频广告。该广告由Facebook开发员杰森·贝克尔曼(Jason Beckerman)昨天嵌入主页，他向AllFacebook博客提供了如下截图：

Facebook在主页测试视频广告

测试的目的可能是要出售视频广告，目前Facebook运营的是文本和图片广告，价格低于视频广告。

但Facebook面临一些挑战，首先是如何引起用户的注意，因为这些视频广告处于主页右手边容易被人忽略的位置，而不是在News Feed中；其次是如何吸引用户点击。《商业周刊》今年早些时候宣称，Facebook的广告点击率为万分之四，仅为业内平均值的1/5。

Facebook拒绝透露更多细节，如何时开始出售视频广告位及其价格等。

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