挑战凡客诚品当当推出自有品牌当当优品-快科技-科技改变生活

挑战凡客诚品当当推出自有品牌当当优品

萧萧
2012年05月28日 14:25
0

今日“当当优品”一系列商品包装曝光，从风格上看与凡客诚品有些相近。

包装袋

当当优品Logo

当当将正式在自有品牌领域向凡客发起挑战，目前其已经确定“当当优品”品牌，并将涉及家居、家纺、服装等品类，并且将走中低端路线。

据当当方面介绍，当当优品在价格方面将尽量偏向中低端价格，“售价整体都将低于市场半折左右”，“例如，一款当当防螨抗菌学生决明子枕，当当售价49元，而同介质的商品商场售价在70-80元左右。200T纯棉斜纹单人床单，当当优品价格在89元，市场价在120-300不等。”

据悉，“当当优品”所采取的方式是以直接找工厂加工为主，先会选择自己拥有中高档品牌或为中高档品牌加工的工厂，如埃迪蒙托、孚日、飞狮、青岛雪达、汕头金公子、广州华麟等等，服装家纺方面的工厂都曾为九牧王、金利来等中高端品牌进行代工。

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