纽约时报不久前刊登了一篇关于微软战略和特殊项目负责人Mark Penn的文章，他负责的团队近日正在开展“Sroogled”活动，旨在揭露Google购物搜索的结果都是付费广告。
纽约时报在这篇报道中援引了Google公关部发言人Jill Hazelbaker的话，她说Google和微软不同，“……我们（Google）专注于Google自身的发展以及对整个行业的积极推动作用，而不是竞争本身。”诸如此类的关于微软的负面言论。
这一席话让微软公关主管Frank X. Shaw很是不满，为了反驳Jill Hazelbaker，他在Jill的私人Twitter上发起了对她的口诛笔伐。
Well, this is a fun kettle of fish. Could take a few tweets to unpack it all. Like a top 10 list only better. nytimes.com/2012/12/15/tec… — Frank X. Shaw (@fxshaw) December 15, 2012
So, @jillhazelbaker how about a little light?So far this year, Google has outspent Microsoft by a factor 2.3 to 1 lobbying. — Frank X. Shaw (@fxshaw) December 15, 2012
And don’t make me laugh w/ another silly NYT quote about “Our focus is on Google and ….not the competition.” Really? — Frank X. Shaw (@fxshaw) December 15, 2012
@jillhazelbaker says Google not focused on competitors. She better let @ericschmidt know so he stops blaming us for all their problems. — Frank X. Shaw (@fxshaw) December 15, 2012
We’re happy to be quoted in this story, and @jillhazelbaker was not, but Google has been out pitching the story. businessweek.com/articles/2012-… — Frank X. Shaw (@fxshaw) December 15, 2012
Turns out if you shine a light on Google like we did via Scroogled, Gmail man, putting privacy first, they run for the shadows. — Frank X. Shaw (@fxshaw) December 15, 2012
Yes, @jillhazelbaker, that would be you. You may want to talk to @mattcutts for social media advice. Pretty easy to uncloak. — Frank X. Shaw (@fxshaw) December 15, 2012
Want to talk about privacy? Name the time and place. And don’t sent the NYT next time. Or BusinessWeek. Use your own voice. — Frank X. Shaw (@fxshaw) December 15, 2012
不过，Jill无声应对，并没有对Frank X. Shaw的任何一条指责进行回复。两家竞争对手在观点上不同这并不稀奇，不过像这种，一家的公关直接“对话”另一家公司公关的状况还是闻所未闻的。
Jill Hazelbaker和Frank X. Shaw
