大手笔，创新1亿美元反击iPod-快科技-科技改变生活

大手笔，创新1亿美元反击iPod

p2mm
2004年11月18日 10:57
0

新加坡Creativ创新在9月份曾经表示，将把旗下便携式MP3播放器的市场份额翻倍。Creative董事长Sim Wong Hoo今天表示，创新将拿出1亿美金市场推广费用和Appple的iPod对打。创新在旗下便携式MP3播放器上投入的1亿美金将分布到北美、欧洲和亚洲三个市场。创新预期旗下便携式MP3播放器将在2005年获得40%的市场份额。在去年6月份，创新便携式MP3播放器的市场份额是10%，Apple是17%。创新预期年内各家厂商出货的MP3播放器将达到3千万台，2006年将达到6千万台。

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