Microsoft为每部Xbox 360倒贴75美圆？-快科技-科技改变生活

Microsoft为每部Xbox 360倒贴75美圆？

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2005年06月07日 17:00
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外电报道说，如果Xbox 360定价为$300，那么和Xbox一样，MS将依旧亏损，平均每部Xbox 360要倒贴$75:

"业内人士预测，Microsoft计划为下一代Xbox 360进行巨额补助。虽然MS没有提供有关Xbox 360的财务信息，但是UBS Securities LLC的分析家Patrick Parr和Martin Cecchetto,预测，对于每台Xbox，Microsoft将支付制造伙伴$375，但是卖给消费者的价格则是$299。而International Ltd.和 Celestica Inc这两家代工厂商将在今年分享$350-$450M的收入，到2006年更有$900M-$1.1B之多。位于台湾的另外一家代工厂商Wistron则是Xbox 360的主要制造厂商，它将负责制造首批上市60-70%的Xbox 360。

一些分析显示，自从2001年Xbox上市以来，Microsoft每年平均损失$1.2B。MS之所以采取如此激进的价格策略，主要是为了和游戏主机市场领袖Sony抢夺市场。"

新闻来源:Theglobeandmail

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