印度人民都乐开花了！苹果和三星竞相杀价-快科技-科技改变生活

印度人民都乐开花了！苹果和三星竞相杀价

快科技
2015年03月25日 12:19
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苹果和三星为了抢夺印度智能手机市场增长最快的细分部分，陷入了一场竞相杀价的境地之中。两家公司都将已经有两代之久的智能手机降价?30%，并通过亚马逊印度独家销售，以赢得更多客户。目前?iPhone?5c?的售价降低?30%，在亚马逊印度上的售价仅为?22,990?卢比。2013?年?iPhone?5c?与?iPhone?5s?同时发布，但是?iPhone?5c?在市场上表现不愠不火，其售价在系列?iPhone?产品中也创造了最低纪录。苹果在印度市场降低?iPhone?5c?售价目的也是弥补?iPhone?4?停售之后出现的空缺。三星在印度智能手机市场中最火爆的细分部分（15,000-20,000?卢比）没有合适的设备提供，后来他们决定降低?Galaxy?S4?价格为?17,999?卢比，确保自己在印度中端智能手机市场也能分一杯羹。三星和苹果均由亚马逊印度独家销售，亚马逊方面表示他们已经售出了约?10?万台设备。据悉三星方面决定通过亚马逊销售?Galaxy?S4?是为新款旗舰设备?Galaxy?S6?和?Galaxy?S6?edge?的上市做准备。苹果和三星以低价卖出他们的智能手机，一方面既能够清理库存，另一方面也能让他们在印度市场占有一席之地。

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