量体裁衣 Yahoo将根据用户搜索内容显示图形广告-快科技-科技改变生活

量体裁衣 Yahoo将根据用户搜索内容显示图形广告

ZNXF
2005年07月18日 00:13
0

Pcworld.com报道，用户今天在Yahoo网站上看到的banner广告可能是2天前他在Yahoo的一次搜索触发的。

这是因为Yahoo追踪用户在其搜索引擎上的搜索请求，基于这些信息来决定该用户稍后登陆Yahoo旗下所有网站时将看到的图形广告。

这项广告计划被称为“Yahoo Impulse”将获取用户的搜索请求然后进行分类。Yahoo高级副总裁及首席数据报道：Pcworld

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