过去100多年徕卡Logo的变化看完吃惊-快科技-科技改变生活

过去100多年徕卡Logo的变化看完吃惊

刘艺
2017年09月01日 09:28
0

下面这张图展示了徕卡Logo从1913年创立至今的变迁：竟毫无变化。

正如徕卡2012年的一条广告语：“When you keep being different from everything, changing makes no sense.（当你与一切保持不同时，变化是毫无意义的。）”

作为对比，尼康和柯达在过去这些年里，一直在改变自己的Logo，以贴近其不断变化的品牌定位↓↓↓

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