快手上调营收目标：年底实现150亿广告收入-快科技-科技改变生活

快手上调营收目标：年底实现150亿广告收入

李国栋
2019年07月17日 09:35
0

近日，快手商业副总裁严强表示，为冲刺3亿DAU的目标，2019年快手商业的营收目标在原来的百亿基础上上调50%。

快手将冲刺3亿DAU

在今年年初，快手为广告业务制定了100亿的目标，由于制定了新的营收目标，预计将在年底完成150亿的广告收入目标。

严强透露，快手商业将在流量型产品的基础上增加“内容＋社交”型营销。将从一个单纯连接广告主和创作者的平台演变为标准化、程序化的商业产品。同时，快手商业将加大创新业务发展，以汽车领域为切入点，用内容频道和聚合页撬动营销和变现，帮助客户实现私域流量的沉淀。

文章出处：中关村在线

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