天猫双11直播成交9小时破百亿！一半商家用淘宝直播获得新增长-快科技-科技改变生活

天猫双11直播成交9小时破百亿！一半商家用淘宝直播获得新增长

lovexx
2019年11月11日 14:39
0

今年天猫双11，淘宝直播的爆发成为品牌最大增长点！开场仅1小时03分，直播引导的成交就超过去年双11全天；8小时55分，淘宝直播引导成交已破100亿。超过50%的商家都通过直播获得新增长。

淘宝直播已经进入到“全民直播”的新阶段，在美妆、服饰、食品、家电、汽车等几乎所有行业，直播都是品牌、商家的标配。

像沃尔沃等十多个汽车品牌都赶在天猫双11开起了淘宝直播，上千家汽车4S店涌入，2000多金牌导购都转型成淘宝主播。而在家装和消费电子等行业，直播引导的成交同比增长均超过400%。

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#天猫 #双11 #直播

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