江诗丹顿入驻天猫今年以来已有超200个奢侈品牌上天猫-快科技-科技改变生活

江诗丹顿入驻天猫今年以来已有超200个奢侈品牌上天猫

菲尔
2020年09月03日 10:31
0

公司快讯，瑞士高级制表品牌江诗丹顿正式入驻天猫，开设品牌官方直营天猫旗舰店。售价过50万的江诗丹顿万年历表款，近100万的陀飞轮腕表，现在都可以在天猫上直接下单购买，并由江诗丹顿官方提供直销服务。今年以来，天猫上出现国际顶尖奢侈品牌集中开店潮现象。截至目前已有近200家奢侈品牌入驻，成为全网奢侈品牌官方入驻最多平台。像Cartier、Prada、Kenzo、miumiu、Armani、Dior都在今年集中开店，他们都选择上天猫寻找新增长。据艾瑞咨询《2019 年中国高端腕表消费研究报告》指出，电商、社交媒体和官方网站是消费者获取产品信息的主要来源，超过一半消费者优先选择数字化（线上）渠道收集信息。从今年趋势看，众多海外品牌集中入驻天猫，无疑是将天猫作为他们在中国区官网，来向消费者展示他们。

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