BenQ总裁因“911”广告道歉-快科技-科技改变生活

BenQ总裁因“911”广告道歉

且听枫吟
2006年12月07日 08:17
0

BenQ美国公司总裁Ben Chu近日向所有发送Email指责BenQ“911世贸”广告的美国用户道歉。在此之前，美国媒体就BenQ在中国为推广MP3播放器而采用的以911事件为背景的不恰当广告进行了强烈抨击。

“亲爱的XXX，我们收到了您的邮件。BenQ对于此次在中国推广的不恰当广告感到深刻抱歉，我们已经迅速着手撤回相关宣传活动和广告资料。 BenQ公司诚心向此次意外中感到伤害的人们道歉。”

美国媒体对BenQ诚恳和及时挽救的态度表示肯定，我们也希望此次事件能够为国内厂商拉响警钟——广告宣传切忌以911一类悲剧事件为“卖点”，试想，如果外国厂商以南京大屠杀为背景宣传自己的产品，我们会作何反应？

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