苏宁易购APP首页改版开启灰度测试-快科技-科技改变生活

苏宁易购APP首页改版开启灰度测试

菲尔
2021年03月02日 17:08
0

牛年第一大促315一触即发，苏宁易购除了用各种优惠活动吸引消费者眼球外，在首页布局上也做起了“文章”。

据悉，苏宁易购正在小范围测试新版APP首页。主要把首页联版“滚动大图”下调至“大聚惠”位置。这次调整延续了苏宁易购一贯提升消费者购物体验的一贯思路，把原先过于聚集的促销相关模块进行拆分，简化了APP首页布局，给用户的眼睛“减负”。

苏宁易购APP首页改版开启灰度测试

改版前

苏宁易购APP首页改版开启灰度测试

改版后

越来越精准化的营销策略也支撑着苏宁易购进行模块布局精简优化，降低了用户选择难度，让用户享受更畅快、惬意的购物体验。苏宁本次改版是在做减法，聚集消费者注意力。

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