叮咚买菜试水支付宝生活号直播单场吸引2万人围观抢券-快科技-科技改变生活

叮咚买菜试水支付宝生活号直播单场吸引2万人围观抢券

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2022年01月25日 11:20
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支付宝升级生活号、推出生活频道后，叮咚买菜成为了首批试水生活号直播的商家。昨晚，叮咚买菜在其生活号推出了一场上海阿姨教学年夜饭的直播，一度吸引了超2万人在线围观、抢购优惠券。

据了解，这也是叮咚买菜继支付宝小程序推出五福年夜饭后，五福期间私域营销的又一大动作。此前五福年夜饭在小程序开售两天即抢空，线上访问量创下历史新高。在昨晚的直播中，记者观察到，叮咚生活号直播间已与其小程序服务打通，用户在观看直播时可直接下单订购。同时，直播过程中还随机“掉落”年夜饭优惠权益和抽奖，欲吸引更多停留转化。

随着支付宝生活频道坐上App首页“C位”，越来越多商家把生活号作为私域运营发力的又一新阵地，类似叮咚买菜生活号已更新多条动态信息，并关联至小程序服务。此前，支付宝官方也利用生活号直播五福生肖卡开奖，一度吸引了超 2000 万人观看。

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