苹果AirPods 3定位尴尬被指“失败产品” 订单遭遇滑铁卢-快科技-科技改变生活

苹果AirPods 3定位尴尬被指“失败产品” 订单遭遇滑铁卢

随心
2022年04月06日 08:39
0

早在去年10月，苹果就发布了新的AirPods 3，延续了主流的真无线耳机设计，很多人认为它们在销售方面会非常成功，但显然不是。

根据著名分析师兼苹果专家郭明池的说法，AirPods 3是苹果“失败的产品细分策略”的一部分。据称，对它们的需求比对AirPods 2的需求“弱得多”。

在AirPods 3推出后，AirPods 2仍在销售，而且更便宜。这使得AirPods 3定位尴尬，卡在AirPods 2和AirPods Pro之间。想要便宜真无线耳机的人会选择AirPods 2，而追求主动降噪的人则会选择AirPods Pro。

因此，据说苹果在今年第二季度和第三季度（4月至9月）砍掉30%以上的AirPods 3订单。

为了避免“重蹈覆辙”，苹果可能会在AirPods Pro 2推出后（今年下半年的某个时间）立即停止原来的AirPods Pro。

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#苹果 #AirPods #AirPods 3

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