对话年轻消费圈层霍尔果斯艾加以音乐营销连接品牌与用户-快科技-科技改变生活

对话年轻消费圈层霍尔果斯艾加以音乐营销连接品牌与用户

cici
2022年10月26日 10:09
0

走心的歌词，迷人的旋律，独特的舞步，“无界”的音乐正成为品牌进入消费者生活的营销载体，成为品牌与用户建立情感连接的纽带。借助于音乐的不同元素的表达，品牌可以快速触达相关文化背后的年轻族群，实现品牌的年轻化营销诉求。

霍尔果斯艾加营销在音乐营销中积累了丰富的实践，为iQOO借势打造了一系列音乐营销。iQOO Neo3合作英伦摇滚风格乐队橘子海，首发《Mr.Van Gogh Used to Say》iQOO夏日特别LIVE，提升品牌印记。

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在线下开展夏日限定酒馆，举办iQOO LiveHouse专场，强化年轻、潮酷的品牌形象。

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iQOO 7最强横屏旗舰合作《说唱新世代》热门选手石玺彤，带来最横（hèng）新春贺岁曲《新年横着走》，触达年轻人的内心世界。

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霍尔果斯艾加营销打造iQOO Neo5和街舞大神林梦合体创意视频，生动诠释了iQOO Neo5的高帧优势，#iQOO高帧自由#引发网友热议。

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