腾讯Q3营销推广费同比降32% 精细化经营提质增效-快科技-科技改变生活

腾讯Q3营销推广费同比降32% 精细化经营提质增效

ruskin
2022年11月16日 17:09
0

腾讯Q3持续提质增效，通过控制营销费用、开拓高质量收入来源、优化运营成本等系列措施提升盈利质量，其中销售及市场推广开支Q3同比下降32%至人民币71亿元。

受益于此，在Q3营业收入同比下降2%情况下，净利润（Non-IFRS）实现了同比增长2%，实现收益322.54亿元。

重点业务板块上，三季度腾讯进一步助力实体经济，支持非互联网企业实现数字化转型，企业服务解决方案在金融服务、工业、汽车等行业中广泛应用。同时云自研产品收入提升，云业务毛利率继续改善。

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