Intel 3亿美元推广Centrino移动芯片-快科技-科技改变生活

Intel 3亿美元推广Centrino移动芯片

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2003年03月04日 11:26
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Zdnet China报道Intel将投入3亿美元的巨资宣传最新的Centrino移动处理器:

"Intel计划在11个国家的电视，印刷品，网络以及户外广告牌上开始一系列的“unwire”的广告战，预计开支达3亿美元。

对于Intel公司来讲，为了一款移动芯片而花巨资进行广告是不寻常的。去年Intel公司为推广Pentium 4-M，而做了电视广告。为了获得计算机的移动性能，Intel不是调整现有桌面型计算机的芯片，而是特别为笔记本研制了Pentium-M 芯片。"

而厂商对于新芯片却并不是全盘接受,他们还准备提供两种选择.

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