白酒达人宁小刚五福节支付宝开播首秀拿下3250万GMV-快科技-科技改变生活

白酒达人宁小刚五福节支付宝开播首秀拿下3250万GMV

梦佳
2024年01月30日 14:27
0

1月30日消息，临近新年，各式各样的年货类直播异常火爆，酒水更是各大直播间常客。五福节期间，白酒达人“馆长宁小刚”在支付宝正式开播，首秀战绩亮眼：“好酒好运专场”的单场直播销售额冲至3250万元。

该直播场主要售卖的商品为国窖1573、53°剑南春、53°习酒窖藏、天鹅庄大使珍藏干红等品牌酒水。支付宝页面显示，该场直播成为当天达人带货榜的第一名。而单场3250万GMV在各大平台的酒水类直播中也属于“遥遥领先”。

2024一开年，抖音、淘宝等各大平台已开始激战“年货节”直播。不久前，支付宝刚刚针对商家、机构、达人提供了免佣6个月的直播激励计划。该平台数据显示，今年五福节期间，平均每天将有近3000场商家直播，为消费者提供爆款年货。

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