商家巧借五福发力私域运营小程序日均客流涨300%-快科技-科技改变生活

商家巧借五福发力私域运营小程序日均客流涨300%

CLY
2022年01月31日 23:14
0

大年夜晚上10点18分，2022年度支付宝“集五福”活动正式开奖，扫福写福、进蚂蚁森林和庄园、逛商家机构小程序成为最受消费者欢迎的三类集福方式。

五福不仅是大众庆祝春节的新年俗，也成为互联网助力实体经济的新手段之一。1000多个商家小程序为全国用户发放福卡2.88亿张，带动生意增长，小程序日均客流提升300%。

除了各行各业的商家在巧借五福IP，政务文博类机构也通过20多亿张福卡的曝光，进行全民反诈安全教育和历史文化科普。

经过六年酝酿，五福首次全面开放就释放出了商业化活力，支付宝表示，希望通过持续开放类似五福这样的中心化IP、流量阵地和商家端产品，为商家数字化经营提供实实在在的助力。

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